Gina Margaret Tiger also known as That African Gold, is a resilient, hardworking, self driven and ambitious young woman.
Born African, Gina, also known as Gina Tigere or @thatafricangold on socials, did not have an easy life growing up. From cleaning toilets, to washing dishes, and doing several household jobs, from one home to the other.
At the age of 16, Gina was so eager to pay for her studies at the Cambridge home school in Fish Hoek, Cape Town where she studied IT, she went from cleaning houses to working in a local fish and chips store, to selling clothes, perfumes and eventually building websites. Gina’s dream was to eradicate poverty in her family, so she worked twice as hard to make that dream come true.
5 years later, while struggling to ensure she finished studies, Gina lost her mother to suicide.
Despite being devastated by the tragic event of losing her mom, Gina found zeal to become successful.
Just after matric, she started applying for internships. Her website design experience landed her an internship at ROI MEDIA which is now called ROI DIGITAL.
In 6 months she learnt SEO and how the search engine works and the next year and a half, she worked as an assistant to the CEO Allen Jaffe and General Manager Julie-Anne Walsh who is now CMO of Takealot.com.
Spending time with these two powerhouse, she learnt a lot about running a business, marketing, great communication skills and understanding value and ethics required to be successful.
After 2 years she left the company to work with the payment giant ozow.com. These 12 months led to the most eye opening experiences, she learnt how to manage client accounts, business acquisitions, social media marketing and the secret ingredient to being successful.
After serving In the corporate world, she decided to start her own agency called Be Digital with the motto “Become Digitally involved this instant”.
Years went by hoping the agency would grow to the potential she visualized it to be. Sadly she faced the reality that most African Females face in the business industry, although the experience would have made her give up, but instead she kept going and started doing auditions and then landed herself a commercial gig for one of the largest telecommunications companies in Nigeria called Globacom.
That was the start of her journey into film and TV production. She decided to focus on her agency and started building her brand gradually, day by day.
From being a digital partner with the African Rising International Film Festival – ARIFF, to creating her own high ticket boutique agency, having to achieve all this despite the challenges she faced, this woman deserves an accolade.
Her journey to digital marketing excellence had her path crossed with Maiquel Tavares who is the founder and CEO of Ojimah. A travel tech solution that’s about to change the travel industry as we know it.
She currently holds the position as Director of Business Development which involves new prospects acquisition as well as digital marketing advisory.
Gina also started a self-help podcast called A 1000 Voices Podcast. This leading self help show is all about the self. Self love, self care, self healing, self development and so much more.
The first 42 episodes are just her sharing her life’s experiences and what it took for her to get to where she is. She believes her story is one that relates to people and will help them navigate through the challenges of life.
The rest of the episodes are with prominent people from all over the world who have attained various levels of success.
You may listen to the podcast via this link.
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